4AM

Tragically Magic has been involved with music for a while, but only in recent years began releasing music. When 4AM came on board, the single they were promoting, From The Ashes, gained the same number of streams in just a month as his other songs had garnered in over a year. Starting off with a blog placement campaign, 4AM got Magic on 5 blogs, one billed as an exclusive premiere (rarely done these days, in a newly-saturated market for blog posts). 

We also built up excitement by sharing previous releases while announcing the new one in a couple other blurbs. At the end of the blog campaign, Magic had 30,000 streams on the track on Spotify. Forge followed up with a Spotify playlisting campaign, and streams climbed up to over 42,000, and they continued to climb. At the end of the second campaign he had 12,000 monthly listeners, which also continued to grow.

After working with Forge for less than a month, CrushedVelvet, of Boston fame, returned to live music for the first time since the pandemic hit. She attributes her success getting booked for shows to traction netted from 4AM. She continued to play live the entire time she worked with 4AM as well as keeping up and expanding her robust live stream empire through SessionsLive, even incorporating  other platforms such as Bandcamp Live. 

With CrushedVelvet, 4AM focused on a multi-channel push, incorporating playlists, podcasts, and blogs with occasional radio. We got CrushedVelvet over twenty impactful, small - mid-sized placements over the  course of four months and the constant searchability online directly contributed to how much she performed.

Benedict Sinister is most prominent in Europe and lives all around the globe, currently residing in Saudi Arabia. 4AM’s indie music streaming-platform playlist and blog placement campaigns promoted three singles over the course of a few months, which in total would end up responsible for over 100,000 streams. 4AM started with an influencer campaign, finding one perfect influencer who alone netted him 10,000 streams. We did it all for Benedict Sinister, moving from there to blogs and playlists and on to radio. 

Each indie music PR campaign won different amounts of streams ranging from 10,000-40,000. We worked with him to perfectly target just the right publications, and this was evident in a YouTube playlisting campaign that hit 20,000 streams right off the bat and kept growing to over 50,000. Forge has placed Benedict over 20 times. This client has achieved streams on three platforms with Forge: Spotify, YouTube, and Soundcloud respectively.

After working with 4AM, Andy, the frontman for Dream On, credits 4AM with the band being booked through the end of the year. He attributes his radio plays to us, as well as the fact that "bands are even copying our style." It took just a few impactful music blog placements, some local to the UK, others internationally throughout Europe and North  America. We bolstered touch points with playlists on major streaming platforms, specifically Spotify and YouTube.